Users will soon have a updated setting that enables them to lessen the quantity of artificial intelligence-produced media appearing in their feeds. This move comes as the platform revealed that it presently contains over 1 billion content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a widespread launch. This advancement coincides with a rise in AI-generated material, driven by emerging content generation software.
The Broader AI Trend
Studies have shown that almost one in 10 of the quickest rising channels on a popular video site exclusively feature AI-generated videos. A significant portion of this content is classified as “AI slop”, a phrase for inferior, factory-style content that is frequently absurd or bizarre.
“We know from our community that a lot of users like content made with AI tools, including computer-generated images to science explainers, and we want to offer the community the option to increase or decrease of that, depending on their own preferences,” stated a spokesperson.
AI on the Platform
TikTok shared that there are now 1.3bn videos on its service identified as artificially created. In total, in excess of 100 million media items are submitted to the service every day, making AI content a limited portion of its total content library.
User Control Features
Members will be capable of reduce or increase the amount of artificial media they view by opening the content preference setting in the application and choosing the AI content topic. Further subjects that currently be adjusted under the filter include current affairs, style, beauty, and dance.
Content Labeling and Policies
The platform’s rules require users to label convincing AI-generated content, and it prohibits dangerous deepfakes of celebrities or crisis events. Any authentic-looking artificial content that is not labeled can be deleted under its user guidelines.
In addition, the app will now apply an AI-generated label to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This step is aimed to deter users from seeking to evade the labeling process.
AI Literacy Programs
The platform is additionally introducing a $2 million awareness program for experts and groups to develop learning resources about ethical AI use. This initiative will support non-profit groups dedicated to educating computer science.
Content Safety Approach
The video-sharing app has supported its content review process, during controversy over plans to make redundant numerous review team members in the United Kingdom. The company is planning to eliminate 439 jobs in its trust and safety division in its British office, with trade unions and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that staff-based oversight would continue to be important, but automated tools can protect employees by removing the most harmful content ahead of it is viewed by staff. TikTok stated a significant reduction in explicit and harmful content reviewed by content reviewers over the last 12 months due to intervention by its machine learning processes.
“We think that it’s essential to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to minimize viewing of dangerous material as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
